Product
Case Studies

Designed a two-layer food taxonomy (Cuisine + Dish), cleaned 100K+ menu items, and built the structured data layer that unlocks personalisation, intent-aware search, and AI-powered discovery at Pathao Food.

Replaced a one-size-fits-all homepage carousel with a personalised recommendation engine - blending user taste profiles, lookalike modelling, and diversity rules to surface the right restaurant for each user, every session.

Transformed static, popularity-ranked collection pages into a context-aware ranking system - sorting every restaurant collection by individual user taste profiles and meal-time signals, so the right restaurant appears first for each user.

Built food.pathao.com from zero - a SEO-first web ordering platform that created Pathao's organic acquisition channel, enabled digital payments, and cut city expansion time by 60% through dynamic configuration.

Full PRD-to-launch case study. Designed a new pickup order type from first principles - covering discovery, real-time tracking, restaurant tooling, pre-payment, no-show handling, and a multi-city GTM rollout.

Pathao Food earned from commission alone. I introduced keyword-based paid tiers into search ranking - giving restaurant partners their first structured visibility product and opening a non-commission revenue stream.

Search had no guidance while users typed - typos, ambiguous queries, and an unknown catalogue were costing us orders. I designed real-time auto-suggestions ranked by cuisine, dish, and restaurant using a city-wise popularity index.

Biniyog's paper trading feature from zero, giving thousands of retail investors a consequence-free environment to learn stock trading with real market data, before ever risking a single taka.

Biniyog's three-layer stock intelligence engine: fundamental ranking, technical analysis, and AI-driven sentiment analysis, giving retail investors professional-grade insights for every company on the Dhaka Stock Exchange.

An AI-powered investment decision engine built on Biniyog's analytical data, providing personalized BUY/HOLD/SELL recommendations, multi-method target price estimates, risk assessments, and automated watch alerts for all DSE-listed companies.

AI stakeholder personas simulate realistic review feedback on the design canvas, surfacing objections, questions, and blind spots before stakeholder meetings.

Pathao's research initiative to build a personality-driven intelligence layer, designing VALS-based psychographic segmentation from scratch using employee pilots, gamified surveys, and clustering algorithms to unlock what behavioral data alone never could.

Shifted discovery from static catalogues to a behavioural ranking engine using 6-month time-slot models, boosting personalised CTR by 18% and increasing engagement 15%+.

Leading growth PM work at UX Pilot - mapping the activation funnel, running cohort analyses, and identifying the moments where users discover real value before hitting a paywall.

Cut restaurant onboarding time by 35% through standardised POS API integration, rebuilt ACL and multi-branch management, and re-architected menu systems reducing configuration issues by 25%.

Sole PM on a 0→1 FinTech build covering DSE stock trading, IPO management, portfolio analytics, bank schemes, Sanchayapatra, and tax tools. Scaled to 500K+ active users with 99% uptime across a 3-year lifecycle.

How I sequenced risk management before automation and rejected a single-indicator strategy for 500K+ retail investors

Owned the full product lifecycle of a multi-stakeholder LMS serving students, teachers, parents, and institutions. Built virtual classrooms, automated exam engine, analytics, and admin tools - from BD to Australia.

A structured programme of search improvements at Pathao Food - Bangladesh’s largest food delivery platform. Six experiments designed to close the gap between what users type and what makes them order: typo correction, personalisation signals, smart ranking, and deal visibility.

Customer Lifecycle Management program built on RFM (Recency, Frequency, Monetary) scoring, a 28-segment customer matrix, and a budget-governed, always-on reactivation engine.

Pathao Food Conversion Experimentation Program: Funnel Friction Diagnostics, Two-Track Experimentation Portfolio (A/B Tests & No-Dependency Quick Wins), and Search Ranking Scoring Framework for Repeatable Conversion Growth

Experiment testing program for Pathao Food's home surface - shifting how millions of users discover restaurants from search-dependent to browse-driven

An end-to-end product manager review of NAMA - an AI-native travel operating system for DMCs, tour operators, and travel agencies. I mapped friction points, trust gaps, and conversion blockers across 12 product surfaces, from landing page to post-onboarding dashboard, and prioritised recommendations by business impact.

An independent conversion-rate audit of Puffy.com, diagnosing why a feature-led landing page misses two of its highest-intent buyer moments, and specifying two evidence-backed A/B tests, each modeled against a real revenue bar, to close the gap.