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Selected Work · 2020 – 2026

Product
Case Studies

A curated set of problems I've owned - from growth experiments to platform rewrites. Each one is a story of a hypothesis, the data, and what actually shipped.

Pathao Food - Growth, Discovery & Platform at Scale

Owned the full product surface of Pathao Food as APM - from funnel conversion and personalisation to search, monetisation, merchant platform, payments, and city expansion. Ran a sustained experimentation programme across 8 product pillars, moving metrics across the entire user and partner lifecycle.
+28%
CVR lift
+22%
Search-to-order CR
+18%
Personalised CTR
+60%
Organic impressions
98%
Payment success
A/B Testing Personalisation Search Monetisation Merchant Platform Payments
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Pathao Food Dish Data Cleaning - Building the AI Foundation

Designed a two-layer food taxonomy (Cuisine + Dish), cleaned 100K+ menu items, and built the structured data layer that unlocks personalisation, intent-aware search, and AI-powered discovery at Pathao Food.
100K+
Items classified
6+
AI features unlocked
0%
New unclassified items post-enforcement
Data Taxonomy AI Foundation NLP Menu Quality
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Pathao Food Web - Building Pathao's first Food Ordering Web Platform

Built food.pathao.com from zero - a SEO-first web ordering platform that created Pathao's organic acquisition channel, enabled digital payments, and cut city expansion time by 60% through dynamic configuration.
+60%
Organic impressions
−60%
City launch time
0→1
New platform built
0→1 Platform SEO Architecture Web Ordering Payments
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Pathao Food Pickup - Zero-Delivery-Fee Order Type

Full PRD-to-launch case study. Designed a new pickup order type from first principles - covering discovery, real-time tracking, restaurant tooling, pre-payment, no-show handling, and a multi-city GTM rollout.
+20%
Target order volume uplift
60%
Restaurant adoption target
12%
Tab view → order CVR
0→1 Build Marketplace Payments GTM
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Search That Sells - Paid Restaurant Ranking

Pathao Food earned from commission alone. I introduced keyword-based paid tiers into search ranking - giving restaurant partners their first structured visibility product and opening a non-commission revenue stream.
+50%
Target footfall lift
2
New paid tiers
9 lvl
Ranking hierarchy
Search Revenue B2B
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Behavioural Discovery - Time-Slot Modelling

Shifted discovery from static catalogues to a behavioural ranking engine using 6-month time-slot models, boosting personalised CTR by 18% and increasing engagement 15%+.
+18%
Personalised CTR
+15%
Engagement
Personalisation ML Signals
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Activation & Monetisation for an AI Design Tool In Progress

Leading growth PM work at UX Pilot - mapping the activation funnel, running cohort analyses, and identifying the moments where users discover real value before hitting a paywall.
~
Active · 2026
AI Products Activation Funnel Analysis
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Merchant Platform - POS Integration & Scalability

Cut restaurant onboarding time by 35% through standardised POS API integration, rebuilt ACL and multi-branch management, and re-architected menu systems reducing configuration issues by 25%.
−35%
Onboarding time
−90%
Unauthorised access
API Design Platform ACL
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Biniyog.com.bd - Bangladesh's All-in-One Retail Investment Platform

Sole PM on a 0→1 FinTech build covering DSE stock trading, IPO management, portfolio analytics, bank schemes, Sanchayapatra, and tax tools. Scaled to 500K+ active users with 99% uptime across a 3-year lifecycle.
500K+
Active users
+30%
User engagement
99%
Platform uptime
FinTech Stock Trading IPO Portfolio Analytics Multi-asset
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MyClassroom.online - Next-Gen LMS for K-12 to Corporate

Owned the full product lifecycle of a multi-stakeholder LMS serving students, teachers, parents, and institutions. Built virtual classrooms, automated exam engine, analytics, and admin tools - from BD to Australia.
4
User personas served
3
Segments: K-12, Uni, Corp
EdTech LMS Virtual Classroom Exam Engine
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